Editorial Policy
Our editorial policy is designed to keep scaled local-market content readable, evidence-based, and clear about what the available data can and cannot support.
People-first standard
Every indexable page must answer a recognizable visitor question, contain local evidence, explain the practical meaning of the evidence, and provide a useful next research path. Word count alone never makes a page eligible for search.
We avoid keyword stuffing, unsupported forecasts, false precision, invented quotes, fabricated expertise, and text that exists only to create another URL.
Automation disclosure
Data-backed passages are generated from deterministic templates and structured market inputs, then governed by tests and release gates. Automation is used because hundreds of local pages must update consistently when source datasets change.
Automated content is not allowed to invent missing metrics or turn a directional signal into personal financial, legal, tax, insurance, or investment advice.
Sources and external context
Source names and methodology are published so readers can understand the basis of the page. External competitor research informs information architecture and search intent, but competitor wording is not copied into public articles.
Questions or corrections: hello@homemarketcap.com